Big organizations, departmental stores, electronic item manufacturers and other business departments are always concerned about the security of their products. Due to this concern holograms and holographic labels are getting more and more popular. In actual words, holograms and holographic labels are revolutionizing the whole world. As it is used in Medical & Military field, the art department, for storing information, and due to its complex structure and design, it is highly preferred in the commercial security market.
What Is a Hologram?
A hologram is nothing but an image that is printed on a 2D surface, but it is designed in such a way that viewers see it as a three-dimensional image. The practice and making of holograms are called holography, where holographic means whole and means- writing. Essentially it means a full picture. Security labels typically use holographic foil to giving out a 3D effect.
You may be thinking right now that making a hologram is a very complex process right? Well, you got to check out the next paragraph where you will discover how easily holograms are made. Get the most out of it by sticking into the process.
How hologram is made?
As mentioned before, a hologram is s 3 dimensional that is presented on a 2D surface. The photograph is produced by the interference of two laser beams. A laser emits light, the color of the light may vary according to the wavelength. When a shutter is activated it either blocks the light ray or lets it pass through this is where the beam is split into two at a 90-degree angle.
Now, as you know that the laser splits the beam into two, one beam is called “reference beam” which is radiated directly onto the film. The second beam is reflected off the particular object that you want to make a hologram of.
When these two beams intersect each other it creates a pattern which is called an interference pattern. The interference of the two beams can be clearly seen on the screen, it has very defined fringes. Now, the beam needs very high stability. Why? Because the pattern of interference is projected on the screen is extremely sensitive to tiny vibrations, a little disturbance on the table can easily spoil the ultimate image.
Once that is checked, an undisturbed reference pattern is obtained and is recorded onto the film. And finally, when the film is developed, you can see the whole image of the object as a 3D module.
Now let us dive into the next topic which will cover a comprehensive study of holographic labels from what it is, where it is used and who is manufacturing these elements in bulk.
What are Holographic Labels?
Holographic Labels are a type of label that carries information about a particular product of a brand as well as its security and authenticity. Holographic labels are highly trendy and typically come in attractive color combinations, unique styles and patterns that virtually contain important content and not to mention it is impossible to plagiarized or copy.
The holographic labels can be customized with the below-mentioned inks –
Thermochromic ink – It is a type of dye that can change its color when you alter the temperature externally. It is used in the manufacturing of thermometer, toys and product packaging. Thermochromic material is also found in LCD screens.
UV ink – It consists of fluorescent compounds that can be seen under ultraviolet light. Commonly used in security situations to either identify a belonging or prevent from being reproduced or plagiarized.
Uses of Holographic Labels
Holographic labels can be used for multiple and important occasions here below are the four most common use of holographic labels.
#1. Authentication
Holographic labels are frequently used in identification purposes. There are a number of occasions where you will require a holographic label in order to establish yourself as a brand or the owner of a particular product. For example – ID cards, credit/debit cards, session passes, documents, commercial products and many more.
#2. Enhancing your brand
In order to increase the perceived value and overall perception of the products, big companies like Intel and Micro and many other uses holographic labels.
#3. Brand Protection
There is no doubt in saying that holographic labels are a security for your products and for an overall brand. You can personalize your labels and give it a unique pattern so that it can never be replicated.
#4. Packaging and promotions
Holographic labels on a product make it stand out from a crowd plus it gives a direct message that the manufacturing company is quite responsible and sincere for their service. Thus increasing the credibility among customers.
Now, once you have figure out some of the most common aspects where holographic labels are used in everyday life, it is time for you to understand what features does it hold within itself.
