1. Technical Principles: Dual Anti-counterfeiting and Information Carrier Synergy
Anti-counterfeiting Features of Holographic Labels
Holographic anti-counterfeiting label technology creates complex three-dimensional patterns through interference and diffraction, which are difficult to replicate. For example, micro-text on holographic labels can only be identified through magnification, and the labels become invalid once removed, further enhancing their anti-counterfeiting capability.
QR Code Information
QR codes store product data through encryption algorithms and prevent tampering. Consumers can quickly verify authenticity by scanning the QR code.
Synergistic Effects of Technology Integration
The combination of holographic labels and QR codes provides dual protection through "optical anti-counterfeiting + digital verification." Both the holographic pattern and QR code must be verified to confirm authenticity, increasing the difficulty of counterfeiting.
2. Core Advantages: From Anti-counterfeiting to Traceability
High Security and Anti-counterfeiting Performance
- Optical Non-replicability: Holographic patterns require high-precision equipment, making replication difficult and costly
- Information Encryption and Layered Verification: QR codes combined with encryption algorithms prevent reuse
End-to-end Traceability
- Production Phase: Laser labels record batch numbers and raw material information, QR codes link to equipment parameters
- Logistics Phase: Combined with RFID and GPS, real-time transport status updates, consumers can query logistics routes
- Consumer Verification: Consumers can scan QR codes to access full lifecycle data, such as quality inspection reports and circulation records
3. Typical Application Scenarios
Food and Drug Safety
Laser QR codes record the entire process from birth to slaughter of livestock, preventing certificate forgery. Consumers can verify drug batch numbers and circulation paths.
High-end Consumer Goods Anti-counterfeiting
Laser holographic labels combined with brand logos serve both anti-counterfeiting and decorative purposes. "One item, one code" traceability helps combat parallel imports.
Logistics and Supply Chain Management
Laser labels assist in automated sorting, improving efficiency. In cold chain monitoring, temperature and humidity sensors ensure compliant transportation.
4. Technical Challenges and Future Trends
Current Challenges
- Cost Control: Laser label manufacturing costs are relatively high, requiring scale production to reduce costs
- Equipment Compatibility: Older scanning equipment cannot read encrypted QR codes, standardization needed
Technology Integration Direction
- AI-assisted Verification: Machine learning can analyze holographic patterns, improving counterfeit identification accuracy
- Blockchain and IoT: Label data can be linked to blockchain, combined with IoT devices for automated traceability
