Shangyuan Anti-counterfeiting is a professional anti-counterfeiting
and anti-counterfeiting company. So far, it has done its best in the field of anti-counterfeiting. Therefore, in the following articles, anti-counterfeiting technology and anti-counterfeiting solutions explain relevant professional knowledge and more enterprise products. , Distributors and consumers are protected from the damage of fleeing goods. At the same time, to find another way for the development of the enterprise is the mission of Shangyuan anti-counterfeiting, and it is also a strong point.
1. First of all, we must understand why the goods are fleeing
Selling merchandise is a commercial activity whose purpose is to obtain benefits. Distributors consciously sell across the sales area they cover. This is takeaway. Product shipments affect vicious marketing phenomena such as market confusion, price confusion, and manufacturer reputation.
2. Then how do we prevent counterfeit goods?
①Choose a good dealer
When formulating, adjusting, and implementing investment promotion policies, the clear principle is to avoid the emergence or increase of sales entities. The dealer’s credit and professional management have been reasonably formulated for detailed inspection, the dealer’s scale and sales system, from the history of development, the dealer’s moral and financial status, and the dealer’s sales channels of goods should be prevented from being mixed. .
For new distributors, companies don’t know much about their situation and must deliver the goods. Even if part of the market is sacrificed, the products cannot be sold on credit, and some illegal dealers cannot use the payment as a bargaining chip to sell the products. In addition, companies need to pay distributors the salaries of market developers, and companies are independently responsible for the salaries of channel developers.
②Create a good sales environment
Reasonable division of sales areas, reasonable maintenance of the density of each sales area, to prevent the overall fierce competition, oversupply of products, causing demand for goods; to maintain the rationality of the dealer regional layout, to prevent the overlap of dealer areas, some areas are fiercely competitive and send to other areas Goods; to maintain a balanced sales area, divide the sales area according to the scale of strength, and allocate sales tasks. For new distributors, continue to investigate and adjust to prevent one-sided judgment.
③Establish a supervision and management system
Implement the supervision of product return as an enterprise system, set up a special agency, and let the management personnel confirm the situation of product return. Supervise the products in various regional markets, understand the source of purchase, purchase price, inventory, sales, and sales price of each distributor, and report to the company at any time. If such a wrong order of goods occurs, the market inspection department will find an abnormal situation, and the company can respond to the wrong order of goods in a short period of time.
④Reducing the involvement of channel development personnel in channeling goods
Create a good training system and corporate culture atmosphere. Respect corporate talents, understand talents, care about talents, pay attention to employment methods, formulate various policies for talent growth, formulate reasonable results evaluation and comprehensive award systems, and earnestly reward good and punish bad. Fair performance evaluation channels improve the fairness of the expanders and keep employees in a good attitude. Channel expanders and distributors form a community to prevent damage to the interests of the enterprise.
For the fleeing companies, you can consult Shangyuan Anti-counterfeiting, focusing on the research and development and customization of anti-counterfeiting and anti fleeing systems. At the same time, it can help companies expand marketing functions, scan code red envelopes, scan code points, and expand WeChat marketing functions. Customized anti-counterfeiting labels, to learn more about anti-counterfeiting, welcome to call: 400-998-0111. Shangyuan Anti-counterfeiting provides you with one-stop service!
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