The circulation of merchant's products in the market. They worry that these goods will be sold by agents and distributors. The circulation of commodities will affect the brand image of businesses. Therefore, consumers do not trust these products. For a long time, it was difficult for businessmen to survive. Most companies or manufacturers have encountered the problem of product escape and are deeply troubled by it. The phenomenon of product loss constitutes the difficulty of enterprise price control, the uncertainty of commodity flow, the mere formality of platform control, the chaos of brand store sales order, and the loss of some agents' interests, which constitutes the loss of agents. Today we will learn about the problems that anti-counterfeiting and anti-theft systems can solve.
一. The principle of the product anti-channeling system is as follows:
1. For anti-counterfeiting products, product inspection and anti-counterfeiting labels
generate corresponding product codes through the system, which correspond to the QR code labels of the products themselves. Distributors can check the logistics trend of goods by scanning receipt and delivery;
2. If the agent does not scan when the goods are delivered, and the second-level agent does not scan the second-level agent when the goods are delivered, when the goods reach the third-level agent, the third-level agent will scan and display the information of the agent, so that the second The three-tier agent can directly find the products that started the agency without going through the second-level agent, and the anti-escape system is the agent of each level. In order to make the entire agency link go smoothly, to realize the management of the hierarchical relationship, the development of the anti-cashing system is helpful To achieve the purpose of preventing merchandise from channeling for merchants.
二. The problems solved by the anti-counterfeiting and anti-channeling system are as follows:
1. Product price system is chaotic
The channel price system is chaotic, price control is difficult, and market sales are chaotic. The system is used for product price management and market system planning.
2. Dealer Management Difficulties
It is difficult for dealers to manage and severely crack down on dealers’ enthusiasm for branded products, resulting in the continuous loss of competent dealers. Through the anti-counterfeiting and anti-smuggling system, the behavior of dealers is managed uniformly. The system automatically evaluates the performance of each dealer, selects and rewards dealers, and retains dealers in a low-cost, zero-manpower manner.
3. Low prices affect the profits of manufacturers
The phenomenon of dealers fleeing, disordered prices, and excessive levels directly leads to low profits of manufacturers, and loyal dealers lose confidence in the brand. With the anti-counterfeiting and anti-smuggling system, we can eliminate the development of these phenomena from the root cause and effectively manage the dealers throughout the process.
4. Merchandise pirates and harms brand image
The behavior of fleeing goods and counterfeit goods can easily erode the brand and reduce consumers’ awareness of the brand. It has an anti-counterfeiting and anti-smuggling system, which can be externally anti-counterfeiting, and illegal merchants are prohibited from making counterfeit products in batches; internally, dealers are prevented from fleeing goods, fully safeguarding brand anti-counterfeiting, protecting consumer interests, and seeking sustainable development for enterprises.
The data processing of the anti-counterfeiting and anti-smuggling system not only allows companies to know the merchants’ fleeing behavior at a glance, but also sorts out the order of the market. Companies can also develop accurate sales plans and marketing strategies through powerful statistical analysis of consumption data, expand their customer base, and increase customer stickiness. To increase the company's reputation and establish a market image, after all, it is through the substantial progress of sales to achieve sustained and stable profit growth. The anti-counterfeiting and anti-theft system can realize real-time dynamic tracking of products, implement product directions, and provide a more useful overview of each link for production enterprises. For consumers, they can check the authenticity of the products one by one, and even trace the origin of the products, thereby eliminating the possibility of various bad behaviors that harm the interests of consumers.
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