The appearance of fake and inferior counterfeit products in China has a long history and has long been hated by people. People's research on anti-counterfeiting technology and resistance to fakes have never stopped. In the ancient city of Pingyao, Shanxi, you can see that the Shanxi merchants used very good systematic anti-counterfeiting technology for the silver voucher that they circulated in the past, and there are even some cryptographic imprints.
The behavior of making fakes is constantly updated, so the action of the anti-counterfeiting industry has never been difficult to have a certain product and certain technology that can be maintained for a long time by a family and once and for all. The emergence of a certain technology can effectively curb counterfeiting in this industry for a period of time. When your products are selling well, someone will imitate the style, packaging, and functions of your products. To some extent, this has also promoted social progress and enriched the types of products.
At present, the more common technology is to print two-dimensional code anti-counterfeiting label
' target='_blank'>labels to achieve some anti-counterfeiting functions. What we want to oppose is the kind of people who cheat everyone with inferior products. From the perspective of merchants, we will also adopt various anti-counterfeiting methods to try our best to improve our products in terms of craftsmanship, style, packaging, etc., and safeguard their own interests. It can be said that since the emergence of counterfeit goods, anti-counterfeiting technology has also appeared and has been evolving to adapt to the technical conditions of the time. This is like the story of a spear and a shield, and they grow together.
What are the anti-counterfeiting technologies of ? What are our common anti-counterfeiting methods in the market? I think that now that science and technology are advanced, people are very smart, and the means of simulating products are also superb. They will start by studying the product packaging, shape, color, taste, function, etc. It is difficult for ordinary consumers to distinguish only through appearance packaging, and even after using the product, they do not realize that they are using counterfeit and shoddy products. Therefore, our anti-counterfeiting methods must keep up with the development of the times, and we also need to consider from multiple angles to achieve better anti-counterfeiting effects and increase the difficulty of being counterfeited.
First of all, considering the product itself, we must make the nature and form of the product as uniform as possible. For example, the uniform color, recognizable taste, significant use effect, uniformly presented VI, etc., allow consumers to distinguish between true and false through these characteristics.
Secondly, the product packaging is used to prevent counterfeiting. Why is packaging anti-counterfeiting printing important? Because many products are in closed packaging, it not only plays a role in protecting product quality, but also has a strong brand recognition. Also, the difficulty for counterfeiters to print anti-counterfeit packaging is far greater than the difficulty and cost of anti-counterfeiting labels. The packaging of the product is impressive through the clever design, and the packaging designed by anti-counterfeiting means can also play a good anti-disassembly, anti-theft and anti-counterfeiting effect. One-time use of packaging can prevent the occurrence of such situations as being dropped. Strictly speaking, anti-counterfeiting labels also belong to the category of anti-counterfeiting packaging, which is a widely accepted anti-counterfeiting method in modern times.
through the anti-counterfeiting technical features of the anti-counterfeiting label itself (fluorescent anti-counterfeiting printing technology, laser anti-counterfeiting printing technology, etc.) or consumer active identification (input the anti-counterfeiting code on the product anti-counterfeiting label) to verify the authenticity of the product. This kind of self-adhesive anti-counterfeiting label is widely used and the effect is very good. Consumers can buy with confidence. However, it should be noted that anti-counterfeiting technology is constantly changing and upgrading. When the old technology is mastered and used by imitators, businesses need to adopt new technologies to improve their anti-counterfeiting capabilities.
There is also a commonly used anti-counterfeiting technology. In fact, it is to make more use of anti-counterfeiting data to improve the depth of services, such as superimposing WeChat red envelopes, adding member points management systems, and dividing management areas to increase anti-squatting functions.
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