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What are the advantages and characteristics of the QR code marketing system?

by:LG Printing     2021-03-25
With the popularity of QR codes, it has brought great convenience to users. Many companies are using QR code marketing systems to implement their marketing strategies. Moreover, the amount of information stored in the QR code is large, and the operation cost is huge. It is also relatively low, so it has won the love of many companies. Maybe many people do not have a special understanding of the QR code marketing system. So here is the editor to introduce you to the advantages and characteristics of the QR code marketing system.




(Picture source network invasion and deletion)


   1. What are the advantages and characteristics of the QR code marketing system?



  1. Anti-migration management: The system assigns a unique QR code to each product, and then loads the anti-counterfeiting code after layers of encryption, and then the system scans and associates the QR code on the product, and the agent scans it. When the code is shipped, the identity information will also be bound, and the merchant can monitor the product logistics at any time to prevent the fleeing of goods.



  2. Anti-counterfeiting price control: Product price confusion will erode the brand image. After the product QR code marketing software is bound to the product QR code, companies can monitor the sales behavior of agents at any time, and consumers can scan the code to check The authenticity of the product helps companies participate in the anti-counterfeiting and anti-discrimination activities of the product.



  3. Quality traceability: Many products cannot be guaranteed in terms of quality and safety, so consumers cannot buy with confidence. After the QR code marketing software is applied, consumers can scan the code to check the authenticity of the product, trace the quality and safety, and let consumers come and receive the past and present of the product.



  4. Online interaction. After scanning the QR code and entering the mall, consumers can have online conversations with merchants. Merchants can resolve user questions and worries in a timely manner. Through this interaction, consumers can increase their trust in the brand.




(Picture source network invasion and deletion)


  5. The function of attracting fans. The QR code is used as the carrier in the personalized marketing of the QR code. Merchants can give a series of marketing functions to the QR code, and use activities such as scanning the code to receive red envelopes and shopping points to arouse public curiosity. Psychology, coupled with various forms of publicity, can quickly increase the number of fans.



  6. Brand promotion, merchants can use the one-click sharing feature of the QR code personalized marketing software to divert offline customers to online, and scan the code to increase website click-through rate and conversion rate, and quickly open drainage Entrance.



  7. Marketing activities, merchants can customize various marketing activities in the background of the product QR code personalized marketing software, and receive red envelopes and shopping points through group joining, scanning codes. Share activities such as grabbing red envelopes to attract consumers, strengthen the interaction between fans, and enhance brand influence. The personalized marketing of the QR code allows the brand to establish a connection with the user and enhance the interaction, and the improvement of the experience will naturally make the user like the brand.



   8. Big data analysis, QR code personalized marketing software backend can help merchants analyze and sort out all aspects of data, and organize the number of agent teams, sales performance, order status, consumer scan code, etc. into a clear Report, so that merchants can adjust their development plans in real time to achieve accurate marketing.



   QR code marketing system can increase consumers’ enthusiasm for participation, enhance the effect of promotion, expand brand influence, and increase user stickiness; if you want to learn more about the QR code marketing system, Welcome to consult us. We are a high-tech enterprise with many years of anti-counterfeiting experience, and will bring you a one-stop anti-counterfeiting solution.


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