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What advantages and value can the customized QR code anti-counterfeiting traceability system bring?

by:LG Printing     2021-03-17
In this era of endless counterfeiting, many products have been infringed by fake and inferior products, which has brought a series of problems to enterprises. For this reason, many enterprises have customized QR code anti-counterfeiting traceability systems, which are based on QR codes. Give the product a unique identity code to realize the digital management of the product. The QR code anti-counterfeiting traceability system has powerful system functions; then let's take a look at the advantages and value that some customized QR code anti-counterfeiting traceability systems can bring ?




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   One. Advantages brought by the customized QR code anti-counterfeiting traceability system:



  1. Anti-counterfeiting traceability: The QR code anti-counterfeiting traceability system gives the product a unique identity mark. Consumers can quickly verify the authenticity of the product by scanning the code, and realize the traceability of the entire process from production to consumption to ensure product quality Authenticity. Companies only need to log in to the background to view the flow of goods, which can not only effectively prevent counterfeiting, but also control the sales channels of goods in real time.



  2. Preventing fleeing goods: The QR code anti-counterfeiting traceability system realizes data tracking from product production to sales. The company knows the destination of the product through the background management, and the source of the product can be traced. Once the fleeing product is found, the specific responsibility can be held People, all aspects of supervision improve the management efficiency of enterprises.



  3. Brand management: The QR code anti-counterfeiting traceability system meets the different needs of different companies through various customized functions, such as building a member mall, a micro-business management platform, a distribution function backstage, etc., from both external and internal directions Strengthen market and enterprise management, and become the right-handed man of enterprise development.



  4. Quick marketing: The QR code anti-counterfeiting traceability system can not only verify the authenticity, but also use the WeChat official account to market red envelopes, big turntables, points, fission blessing bags and other prize-winning activities, reduce promotion costs, improve promotion effects, and win consumption The goodwill of the readers towards the product and the brand.



  5. Data analysis: QR code anti-counterfeiting traceability system, enterprises use the system to collect consumer scan code information, improve consumer portraits, understand the consumption power, consumer groups, consumption habits, etc. of each region for comparison by enterprises Analysis, intuitive data can be reflected in the background, providing an effective basis for corporate decision-making.



  6. Low cost: Small and medium-sized enterprises have limited funds and cannot spend huge sums of money on product brand promotion, so they must choose projects with high input-output ratios. The low cost of customized development of QR code anti-counterfeiting traceability system helps small and medium-sized enterprises Realize the unified management of products and improve the overall operating efficiency of the enterprise.




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   2. The value brought by the customized QR code anti-counterfeiting traceability system:



   1. Stimulate consumption: personalized marketing activities increase consumer participation and repurchase rate.



  2. User precipitation: Scan the QR code to follow the official account, and fans turn to members.



  3. Anti-counterfeiting and authenticity verification: Consumers scan the code to identify the authenticity of the product, which draws the distance between the consumer and the enterprise and cultivates potential consumers.



  4. Brand communication: Established the company's brand image and increased consumer recognition of the brand.



  Customized QR code anti-counterfeiting traceability system can help companies realize anti-counterfeiting, anti-sweeping, traceability, integration, marketing, big data statistics functions, and promote the development of enterprises in the direction of digitalization. If you also want to customize the QR code anti-counterfeiting traceability system, welcome to consult us. We are a high-tech enterprise with many years of anti-counterfeiting experience, and will take you one-stop service.


Guangzhou LG Printing Technology Co., Ltd is devoted to satisfy our customers with a wide array of the finest using experience.
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