The technicality embodied in the QR code anti-counterfeiting label
一. The technicality of the QR code anti-counterfeiting label:
1. Two-dimensional code anti-counterfeiting technology encryption is more reliable: The encrypted two-dimensional code barcode uses the world's leading combinatorial mathematics principle, which combines mathematics and cryptography closely, and can be used for all digitized information, such as fingerprints, photos , Iris, number, etc., as the original data for encryption operation, forming a set of encrypted data files, namely two-dimensional code barcodes.
2. The two-dimensional code has strong anti-counterfeiting function: the two-dimensional code label has high data anti-counterfeiting and reliability, and the information in the two-dimensional code can only be viewed and cannot be tampered with, making it have a strong anti-counterfeiting performance.
3. The anti-counterfeiting code stores a large amount of information and has a strong error correction ability: in terms of data collection and data transmission, the two-dimensional code has a strong advantage. The storage capacity of the two-dimensional code barcode is up to kilobytes, so it can be used for the storage of product information. Due to the selection of the preemptive error correction algorithm, the original information can still be restored in the case of some damage, so the two-dimensional barcode The transmission of information is convenient and reliable.
4. The two-dimensional code anti-counterfeiting label has low cost and is convenient for promotion and production: the cost of manufacturing the two-dimensional code is low, and the information can be moved with the two-dimensional bar code. It does not rely on the use of databases and computer networks. It has confidentiality, The advantage of strong anti-counterfeiting performance. With the popularity of WeChat, more and more people use WeChat to scan codes, which is conducive to product promotion and interaction with consumers, which in turn leads to secondary consumption.
5. Product traceability: The QR code management system is based on product digital technology and IoT perception technology. It helps companies and consumers monitor, query and trace products in real time by digitally managing a single product during its life cycle Quality intelligent information management system. It can effectively improve product quality and production efficiency, and enhance the company's ability to control products. Through the QR code, the system collects multi-dimensional data related to product quality in real time, and stores the data in the encrypted cloud through the network; when the product is finished, the system gives each product a unique QR code, and this QR code is used to further Record the transportation and storage information of the product. After reaching the consumer, the consumer can trace the entire industry chain data of the product from production to processing, from transportation to storage by scanning the QR code, and can conduct satisfaction surveys on the traceability process and values , To report substandard products.
6. Product promotion: Product promotion is a special activity that provides customers and consumers with additional rationale for purchasing products. Its main function is to stimulate consumers' understanding and needs of products, thereby enhancing corporate efficiency. The QR code promotion module integrates traditional promotion methods, innovatively introduces Internet lottery and traffic banking, and combines with the promotion utility analysis platform to provide enterprises with a multi-dimensional promotion plan based on the mobile Internet and accurate promotion utility analysis. Two-dimensional codes can not only be used for anti-counterfeiting, anti-channeling and quality traceability, but also have marketing functions.
The emergence of two-dimensional code anti-counterfeiting labels standardizes the marketing sequence of products in the market, and at the same time enhances customers' awareness of distinguishing true from false, and increases the urgency of sales personnel to sell regular products. For products with two-dimensional code anti-counterfeiting labels, the competition for low-price products without two-dimensional code anti-counterfeiting labels is dominant. Customers are willing to buy products with anti-counterfeiting labels. In fact, the anti-counterfeiting labels are appropriate now, so it is an anti-counterfeiting mark. The use of two-dimensional code anti-counterfeiting labels can improve the image of the corporate brand and easily gain the trust of customers.
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