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The original title: the goods are pasted with bar codes. Why should two-dimensional code anti-counterfeiting labels be pasted?

by:LG Printing     2020-02-13
Yesterday was a weekend shopping in the supermarket. When I checked out, I was ready to scan the code. I found that some products not only have bar codes, but also QR code anti-counterfeiting labels. Why? The two-dimensional code anti-counterfeiting label, although the commodity bar code and the two-dimensional code anti-counterfeiting label are the identity symbols of each commodity, the bar code does not have anti-counterfeiting function, the reason why goods should be labeled with two-dimensional code anti-counterfeiting labels is mainly to prevent the emergence of fake and inferior products. Today, let's scientifically popularize the difference between the two :(1) Symbol of product identity: any regular manufacturer's regular products will have corresponding bar codes, like our ID cards. This bar code needs to be applied for and handled by the coding branch where the enterprise is located, which is equivalent to an identity card and is approved by the state authority, of course, this barcode application can also be found in the national authority. Commodity bar code is only a way to identify the 'identity' of commodity information. It is not only to identify the price of the commodity or to identify the authenticity of the commodity, but also to simply use digital encryption, the complexity of digital encryption arrangement is far lower than that of two-dimensional code encryption, and it has various replicability. Commodities are very likely to deceive consumers by forging bar codes. The manufacturing principle of the two-dimensional code anti-counterfeiting label is to assign a unique two-dimensional code to each commodity and use non-reproducible material printing technology to ensure that the two-dimensional code cannot be copied, when consumers purchase goods, they can identify the authenticity by downloading the mobile phone APP to query the QR code and checking the commodity information, manufacturing enterprises and other information. (2) Extension function: at present, many consumers are used to using mobile phones to scan commodity bar codes to identify the authenticity of commodities and inquire about the retail prices of commodities. Bar codes provide certain information support for consumers to purchase commodities, however, the scanning results of the bar code scanning software developed by the software company itself can only be used as a reference. Judging from the current technical situation of bar codes, forgery, fraudulent use, use of canceled commodity bar codes, and illegal transfer of commodity bar codes occur from time to time. In addition to the anti-counterfeiting function, the two-dimensional code anti-counterfeiting label can also realize the functions of QR code marketing such as code scanning, red packets, points, etc. , channel control, anti-smuggling, product traceability, etc. according to the needs of enterprises, let the Enterprise realize secondary marketing of the product while maintaining the brand image. Now everyone knows, the bar code is only the ID card of the product, the QR code anti-counterfeiting label can identify the authenticity of the product, in order to protect the common interests of enterprises and consumers! Responsible editor:
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