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The needs and solutions of the anti-counterfeiting industry of cosmetics and skin care products

by:LG Printing     2021-08-24
The more people who use it, the more they consume, and the market demand for cosmetics expands, which naturally breeds a large number of fakes.

However, cosmetics companies have wide channels and multiple levels, and management is extremely inconvenient. The distribution of consumers is even more messy, covering all age groups and income groups. Information collection is very difficult. Relying on traditional statistics and analysis methods, cosmetic companies need to invest a lot of manpower and material resources in anti-counterfeiting, anti-smuggling, traceability, marketing, etc., which also leads to a large number of loopholes in management. So for the cosmetics industry, what kind of demand will it have in terms of anti-counterfeiting and anti-smuggling?

Anti-counterfeiting needs Cosmetic products have the characteristics of diversified forms, poor encryption, diversified consumer groups, and large sales regions. When facing end consumers, they need to have It is extremely difficult to imitate and easy to identify the anti-counterfeiting method, which can effectively curb counterfeit sales; it is easy to identify full coverage, and consumers can distinguish the authenticity in an intuitive and simple way regardless of geographic, condition, and technical understanding; the design is exquisite and conforms to Cosmetics are positioned, and public account marketing can be carried out through labels. Companies that require anti-fleeing goods need to track the logistics information of each single product in the channel, and monitor the fleeing phenomenon of one-to-multi-level dealers through various means such as market supervision and consumer assistance supervision, so as to obtain evidence and grasp at the same time Panorama of product circulation.

Consumers who demand cosmetics for consumption management usually repeatedly buy other products produced by the same company, with a higher repurchase rate. It can optimize the process of promotional activities, reduce cost input and risk, and is a group that can obtain consumer information and purchase preferences in a targeted manner. The cosmetic product anti-counterfeiting and anti-channeling traceability solution uses advanced Internet technology and tools to assign an 'ID card' to a single product through two-dimensional bar codes, RFID tags, etc. Data collection and tracking are carried out in warehousing, distribution, logistics and transportation, market inspections and consumers, so as to realize the full life cycle management of product production, sales, circulation, and service links.

Comprehensively improve enterprise anti-counterfeiting and anti-smuggling management methods and concepts, realize circulation data tracking; reduce enterprise logistics costs, and improve distribution channel management ; Improve the efficiency of corporate management and proactive information display, which allows companies to query the required information in a timely manner; real-time monitoring of product flow to prevent the occurrence of fleeing goods; timely understanding of consumer information can also allow consumers to understand product information in time, The exchange of what is needed is convenient for development.

At the same time, as the recent research of LG Printing shows, the benefits of improved productivity and firm performance can make implementing basic management practices worth it.
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