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The function and application range of the variable QR code anti-counterfeiting label

by:LG Printing     2021-04-14
Two-dimensional codes are everywhere, and we live in a world of two-dimensional codes. Nowadays, two-dimensional codes are indispensable in the process of product circulation in the market. Two-dimensional codes are used in various industries: scan two-dimensional codes to pay for shopping, scan two-dimensional codes for shared bicycles, and merchants let you scan two-dimensional codes Participate in marketing...and so on.





   Nowadays, printed QR code anti-counterfeiting labels are also popular in product packaging applications. There is usually a fixed QR code on the outer packaging of the product, and its main function is the WeChat official account, allowing you to scan and follow. However, Shanghai Shangyuan Anti-counterfeiting said that the function of the variable QR code anti-counterfeiting label is very different. In addition to anti-counterfeiting, it also has many other functions and a wider range of applications. Below, Shangyuan Anti-counterfeiting Company will explain the specific applications and differences from the following three aspects.



   1. What are the advantages and disadvantages of the QR code anti-counterfeiting label. It is only 20 years since the emergence of QR codes. Because of their simplicity, understanding, large amount of information, and ease of use, they have been widely accepted by the market. This has changed the traditional anti-counterfeiting technology from the previous SMS anti-counterfeiting and telephone anti-counterfeiting to the current one. QR code anti-counterfeiting. Of course, the function of the QR code also supports the traceability system.



   Two-dimensional code anti-counterfeiting label technology also has other functions: anti-counterfeiting query, anti-migration management, two-dimensional code membership point management, two-dimensional code traceability, two-dimensional code marketing and other functions, and can even be combined with WeChat red envelopes For management and marketing.



The shortcomings of    QR code anti-counterfeiting trademarks are not obvious. If you have to find a shortcoming, it will be used by bad guys. Because of the anti-counterfeiting QR code, you can hide some information or a hyperlink. Once a bad guy hides a bad link in it, consumers who don’t understand may be used by viruses or Trojan horses as soon as they scan them.



   2. What are the functions of the variable QR code anti-counterfeiting label? According to Shangyuan Anti-counterfeiting Company, from the perspective of traceability and anti-counterfeiting technology, we usually adopt the form of variable QR code, one item and one code. The features we need. It has the characteristics of uniqueness and non-repetition. This kind of one product one code label is like the identity information of the product.



   Therefore, the application of printing QR code anti-counterfeiting labels can not only realize the authenticity of products, but also realize marketing and interactive functions, such as commonly used scratch cards, coupons, points redemption and other marketing activities, QR code labels They are all playing a role of accumulation, they realize the way for consumers and enterprises to communicate, generate interactive marketing models, attract new customers, and promote the second purchase of old customers.



  3. What are the better applications of the two-dimensional code anti-counterfeiting traceability label? Shangyuan Anti-counterfeiting (one 38 one 7683 Ba Lulu) self-adhesive two-dimensional code anti-counterfeiting traceability system refers to the use of two-dimensional code information storage encryption features, In order to protect the cargo information, refine the process of each production node, and clarify the quality management mode of the responsibility of each link. After scanning the QR code, consumers can obtain product production date, production location and product information, thereby completing the traceability of the product. The QR code anti-counterfeiting traceability system not only allows consumers to buy with confidence, but also solves the problem of anti-counterfeiting traceability.



   The above is the application of the variable QR code in the anti-counterfeiting label. It appears in the form of a two-dimensional code anti-counterfeiting mark. It is currently widely used in anti-counterfeiting technology. It has better security and speed than SMS anti-counterfeiting and telephone anti-counterfeiting. It is a level up on the basis of the code anti-counterfeiting trademark. If we can cooperate with the attention of WeChat official account, WeChat scan to check anti-counterfeiting, and small program to check anti-counterfeiting, then it will be able to enhance the good experience of customers. For more information, please contact Shanghai Shangyuan Information Technology Co., Ltd.
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