Under the conditions of an open market economy, the level of printing technology of various counterfeiters continues to improve, and there are more and more technical resources for anti-counterfeiting labels
, which means that all products that can be produced, traded, imported or sold at present may become the targets of counterfeiters. Especially high value-added products. How to protect your brand reputation and business interests more effectively, and become the common responsibility of domestic and foreign brand manufacturers and anti-counterfeiting practitioners. There are many types of anti-counterfeiting labels. How to choose a cost-effective anti-counterfeiting label?
1. What is a self-adhesive anti-counterfeiting label?
Self-adhesive anti-counterfeiting label is a kind of anti-counterfeiting label in the form of self-adhesive, also known as self-adhesive anti-counterfeiting trademark or self-adhesive logo, and also known as self-adhesive anti-counterfeiting certificate in certain industries. The self-adhesive label is made of imported printable paper as the fabric, covered with an adhesive, glued to the paper from the bottom of the heart, and then printed on the surface, implanted anti-counterfeiting technology, sprayed anti-counterfeit code, scraped layer, lamination, trimming, mold A series of processes, such as cutting, can realize the anti-counterfeiting function of the product.
2. The core technology principle of self-adhesive anti-counterfeiting
Self-adhesive anti-counterfeiting labels realize anti-counterfeiting functions through the combination of anti-counterfeiting materials, printing methods and technologies. Our imported anti-counterfeiting materials include: molds, fabrics, adhesives, etc. Our printing methods include: embossing, offset printing, flexo printing, gravure, screen printing, etc. Our technologies include: dental floss, patterns, lace, Latent image, miniaturization, anti-scan code, image processing, etc.
Three, the advantages of self-adhesive anti-counterfeiting
1. High image and high taste: products with self-adhesive anti-counterfeiting labels are considered authentic by consumers;
2. More popular: For products with anti-counterfeiting labels, consumers are more willing to choose products with anti-counterfeiting labels;
3. Propaganda for the enterprise: When the customer inquires, it will be prompted that it is the genuine product of XX company, which has passed the XX certification;
4. High quality and low price: The price of self-adhesive anti-counterfeiting labels is relatively low, which can save costs for business operations;
5. Value-added services: Self-adhesive anti-counterfeiting labels can provide a variety of value-added services for products, such as channel control, escape prevention, membership points, bonus promotions, etc.;
6. Self-adhesive anti-counterfeiting labels play a key role in product sales. Only good products can be faked. Regardless of whether your product is valuable or not, we recommend putting on a self-adhesive anti-counterfeiting label as an important sign of your brand.
Fourth, the application fields of self-adhesive anti-counterfeiting labels
The application of dry glue anti-counterfeiting labels is very extensive, basically without industry restrictions, no product restrictions, widely used in certificates, toys, clothing, footwear, health products, cosmetics, food, wine, auto parts, jewelry, medicine , Light industry, electrical appliances and other industries, audio-visual cultural products, etc. are more commonly used anti-counterfeiting labels.
In our country, there is still a long way to go to explore the self-adhesive printing process. Due to the high attention of enterprises and the wide application in commodity circulation, self-adhesive anti-counterfeiting printing technology has a very important market status. Our company has been paying close attention to the research and development in this field, striving to master the cutting-edge printing technology faster and better, and meet all the reasonable requirements of customers. We will take the interests of customers as the foundation, provide enterprises with property rights protection with nearly perfect anti-counterfeiting printing technology, effectively protect the brand, and eliminate counterfeit and inferior products.
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