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Qr code anti-counterfeiting traceability system which can bring benefits?

by:LG Printing     2021-02-09
More and more enterprises begin to attach importance to build a product traceability system, edible agricultural products, food, medicine, agricultural production materials, special equipment, dangerous goods, such as rare earth products, has been clear about the specific tasks and requirements of each type of product traceability system construction, and the qr code product traceability system become the main choice. Qr code anti-counterfeiting traceability system which can bring benefits? With rich experience in the field of anti-counterfeiting products back for us to make a detailed analysis: < br / >

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a, scan anti-counterfeiting, manifested intuitively commodity data < br / >
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most people understanding of anti-counterfeiting roots stems mainly from nearly two years the rise of all kinds of APP, but in fact the quality of the product of the use of automatic identification technology has been developing for many years, compared with RFID ( Radio frequency identification) , a dimensional barcode information such as identification, qr code can be widely used, the main reason is that it convenient query, query rate is high, can represent product data, can achieve low cost, etc. Qr code can be achieved by encryption technology is copying, commodity database for each item, make each product has a certificate. D code traceability system for enterprises to strengthen the product management and to ensure that consumers buy anti-fake products has an important role. Consumers through two-dimensional code, can effectively identify whether the products of the production process of anti-counterfeiting, effectively guarantee the right to know of consumers. The enterprise through the qr code can be traced to product production, circulation and sales link effectively monitor, prevent inter-district sales and channeling goods, products to prevent the impact of the fake and inferior products. < br / >
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2, graphic interpretation form of commodity, the overall brand image < br / >
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in the meantime, qr code can store fat of commodity information, the goods by qr code anti-counterfeiting system, the detailed information can be added directly, so we can let the consumer at the time of purchase products, a better understanding of the goods. The entrance to the qr code can be used as mobile Internet line connection. Provide consumers with rich interesting product display. Such as text, video, audio, H5 various forms. Goods to set up the brand image through interpretation, anti-counterfeiting traceability combined with building brand image, to a certain extent can improve consumer confidence in the brand, but also guarantee the product quality and service quality of enterprise, is a win-win situation. < br / >
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3, combining with the mainstream marketing activities, easy access to consumer user < br / >
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qr code with prizes and download coupons, questionnaire survey and a series of interactive features, easy to help enterprises to carry out the interactive marketing, access to effective information, improve enterprise's popularity and reputation. Can through qr code will customer drainage to online platform, with lottery sales promotion. Event prizes for a red envelope, integral, phone, flow, etc. More practical, at the same time, the ticket is convenient, cost control. Can also through the integral system maintain customer stickiness, stimulate consumption. Consumers can through the feedback information of online platform, help enterprises to better understand consumers, understand the market value of the products, timely adjusting and optimizing. The same qr code can be applied to a variety of platforms, through the guidance of incentive and achieve common powder, in the promotion of sales promotion initiative, realizing 1 + 1 & gt; The effect of the two. < br / >
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4, sweep the yard connectivity products and the Internet, help enterprise to realize the Internet < br / >
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by scanning the qr code, consumers can be directly imported into the online shopping mall. Consumers see advertising, swept qr code directly into the buying process, saved all the intermediate links, becomes a qr code terminal consumption, scan out after the product is real and effective, guarantee the shopping anti-counterfeiting. This brings to the enterprise sales mode of subversion.



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