Original title: What are the advantages of cosmetic two-dimensional code anti-counterfeiting labels?
by：LG Printing 2020-02-17
Nowadays, there are too many fake and shoddy cosmetics on the market, which makes many consumers hard to prevent. The higher the brand awareness of cosmetics, the easier it is to be faked. Even foreign brands must be completely genuine. It should be made clear that any foreign product entering the Chinese market from formal channels will pass customs inspection, and the product will have corresponding records and customs clearance barcodes, any imported product that does not have such information is an illegal source. No matter whether the product is genuine or not, distrust is generated from the source. Now when we buy cosmetics, we have to buy cosmetics with anti-counterfeiting labels. Only in this way can we buy genuine cosmetics. Counterfeit and shoddy cosmetics pose a great threat to consumers. Consumers' purchase of counterfeit and shoddy products seriously affects consumers' health and makes consumers lose confidence in brand products. Therefore, many cosmetic brands will choose to use two-dimensional code anti-counterfeiting labels with anti-counterfeiting function to protect their products. Cosmetic manufacturers use custom two-dimensional code anti-counterfeiting labels to fight counterfeiting and anti-counterfeiting. So, what are the advantages of two-dimensional code anti-counterfeiting labels? 1. The inquiry is convenient and fast. Consumers only need to scan the two-dimensional code on cosmetics to inquire about the authenticity of the products, and can also inquire by making phone calls or sending text messages, providing consumers with diversified inquiry methods. In order to improve the rate of consumer scanning, to achieve the national anti-counterfeiting. 2. Product data encryption. Cosmetic two-dimensional code anti-counterfeiting labels are all variable two-dimensional codes, and are disordered and non-repetitive. Each anti-counterfeiting label can only be queried once, effectively improving the confidentiality of product data information. 3. The production price is low. And cost tens of thousands of yuan even is the number of 100,000 of cost with anti-counterfeiting a junior of two-dimensional code anti-counterfeiting label as long as a few money low prices play a anti-counterfeiting of role. 4. Digital marketing. The two-dimensional code anti-counterfeiting label has become a bridge between the upper and lower lines of the connection line. The anti-counterfeiting inquiry is associated with the WeChat public number. After the consumer scans the code, the public number is paid attention to before the authenticity of the product can be inquired. Enterprises can attract more consumers to participate by scanning yards to receive red envelopes, points and large turntables, and firmly grasp the intended consumers, so as to increase effective fans at low cost, anti-counterfeiting marketing is carried out simultaneously, so that corporate sales are rising step by step. Zhaoxin's two-dimensional code anti-counterfeiting label can not only crack down on counterfeit goods, but also trace the quality of products, prevent fleeing goods management and marketing. Consumers purchase products with such labels, which can be verified by mobile phone scan code, WeChat public number, phone calls, equipment, etc. , to dispel consumer concerns. Responsible editor: