Now whether we take the bus or purchase goods and consume, we will naturally pick up the mobile phone and pay by scanning. The cashless society described by Teacher Ma is getting closer and closer to us. In addition to the payment function we know, the QR code has greater functionality for us to develop and use. Today we will talk about the QR code anti-counterfeiting label
一. 3 types
1. The most common one is the naked QR code. After scanning with the scanning software, we will jump directly to the official anti-counterfeiting query page of the product, and then enter the anti-counterfeiting code obtained on the anti-counterfeiting label to check it.
Advantages: Convenient, fast, easy to use, unlike before, you have to open the browser when you want to inquire, enter the URL one by one, or dial the anti-counterfeiting query phone.
Disadvantages: There is not much essential difference between the actual anti-counterfeiting effect and the ordinary code anti-counterfeiting effect.
2. Use the coating to cover a part of the QR code. When we need to scan the QR code for query, we must scratch the coating, and the result of the QR code scan contains the authenticity information of the entire product.
Advantages: Convenient, fast, easy to use, easy to scan.
Disadvantages: Without mixing other anti-counterfeiting technologies, simply using this method is similar to the anti-counterfeiting effect of the previous scratch coating to obtain the anti-counterfeiting code query.
3. The QR code anti-counterfeiting label with mixed multiple anti-counterfeiting technology, which can not only put the product authenticity information directly into the QR code scanning information, increase the ease of query, and use the anti-counterfeiting coating to cover the two-dimensional Part of the graphics of the code, increase the anti-counterfeiting effect, and then combine various laser anti-counterfeiting technologies to produce.
Advantages: Multiple anti-counterfeiting technologies are mixed, and the query is convenient and quick. The two-dimensional code graphics can be copied and faked, and the anti-counterfeiting coating can be processed twice. Anti-counterfeiting effect.
1. Anti-counterfeiting effect
There are more and more fakes, and product anti-counterfeiting is imminent. The two-dimensional code anti-counterfeiting system actively generates encrypted two-dimensional codes and makes them into two-dimensional code anti-counterfeiting labels
. It cannot be copied and is easy to check the authenticity. The merchant chooses this kind of QR code anti-counterfeiting label, and your users can scan the WeChat account to check the authenticity of the product.
2. Interactive marketing
We are empowering the anti-counterfeiting and marketing module in the QR code label. After consumers scan the code to check the anti-counterfeiting, they can also participate in a series of interactive marketing activities such as sending points, red envelopes, cards and coupons, etc., and use marketing activities to help companies attract fans Retain and transform, establish a loyal customer base of the company, and increase product sales and brand awareness.
3. Anti-fleeing goods
More than fake goods, what should be done if the agents flee the goods and the prices are serious? The anti-counterfeiting and anti-fleeing goods system, which uses the QR code anti-counterfeiting and anti-fleeing labels as the carrier, can combine anti-counterfeiting and anti-fleeing functions, allowing merchants to check agents , Check the authorization, consumers check the authenticity of the product. QR code anti-counterfeiting and anti-sweeping labels, the anti-counterfeiting code and the logistics code are one-to-one correspondence, if you find that there are agents fleeing goods and unreasonable prices, you can turn off the anti-counterfeiting function, so that consumers cannot check anti-counterfeiting and prevent agents from selling goods. Maintain market order and brand reputation.
Create different product traceability tracking systems for different industries, and realize different forms of product traceability functions for different industries. The system gives products a unique traceability source code, allowing consumers to scan the code through WeChat to complete the process from source to production , Quality inspection, packaging, sales and other links of information tracking. Enhance product credibility, enhance sales trust and loyalty. The source can be checked, whereabouts can be traced, responsibility can be corrected, risk can be controlled, and quality can be verified.
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