How does the QR code anti-counterfeiting label perform WeChat anti-counterfeiting?
一. Query via WeChat QR code
Before the appearance of mobile phone WeChat and its QR code pictures, anti-counterfeiting inquiry was a very complicated practical operation. Customers must dial the phone or log in to the anti-counterfeiting system and enter the 16-digit anti-counterfeiting logo to conduct anti-counterfeiting queries. This is for ordinary customers, the actual operation difficulty coefficient is very large, which causes many customers to refuse to search. On the other hand, it takes more than ten minutes for customers to search for multiple times, typing in dozens of large numbers or numbers in English, which is very inconvenient.
More importantly, after the customer scans the QR code to search, an anti-counterfeiting channel between the customer and the company is created. According to this anti-counterfeiting channel, the company can transmit the service items and use value to the customer, and can also obtain various information from the customer. Information content and statistics.
2. Companies can convert consumers into fans
Mobile WeChat itself is a dating software, with more than 800 million customers. Therefore, many companies want to use the huge consumer base of mobile phone WeChat to generate potential users of the company. Many well-known brand companies want to absorb enough fans in various ways, and maintain their marketing and promotion goals based on fan operations.
The role of the mobile phone WeChat WeChat official account is to increase fans’ role in fan management. Therefore, the two-dimensional code anti-counterfeiting technology of the mobile phone WeChat can combine the anti-counterfeiting mark and the detailed address of the WeChat public platform. When customers scan the QR code to check the authenticity, first let the customer care about the company's official website WeChat public platform. Customers do not contradict this type of method, because customers agree that searching on the company's official website WeChat public account is a reliable method. Therefore, if customers scan the QR code picture on the QR code anti-counterfeiting label, the proportion of customers who care about the company will be very high.
3. The company can obtain various information content from customers
Because of the traditional circulation channels of goods, the information chain between customers and the company is broken. The WeChat official account of the mobile phone WeChat presents a variety of statistical data functions for customers, such as customer ID information, characteristic information content, and personal behavior information content, all of which the company is very anxious for. Based on this statistical data, the company can develop portraits of customers and grasp the needs of customers based on their personal behavior.
4. Customer application scenarios Mobile WeChat to carry out customer marketing promotion
After converting customers into fans, the company can carry out customer marketing and promotion according to many methods, such as discount coupons, friend sharing, group purchase price group membership system, offline salons, etc. According to this method, not only can customer satisfaction be improved, but it can also prompt customers to re-consume.
With the prevalence of mobile phone WeChat, product anti-counterfeiting inquiry becomes more and more simple. For the company, the application scenario QR code anti-counterfeiting label company can build an anti-counterfeiting channel between customers and the company. According to this anti-counterfeiting channel, goods, information content and use value can be transmitted, so that customers can become fans of the company. The QR code anti-counterfeiting label belongs to the service purpose of WeChat promotion.
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