Do you know the necessity of making a traceability system?
1. The necessity of making a traceability system:
What consumers care about when shopping is whether the product is genuine or not. On the one hand, counterfeiting, knowing, and selling of counterfeit products in the market have been repeatedly banned; on the other hand, the products of high-quality companies are counterfeited, and the source of the counterfeit products cannot be discovered and determined in time, and the legitimate interests of the companies have also been harmed.
A unique traceability code is assigned to each product through the traceability system, and the product is bound one-to-one. Consumers can obtain detailed product information and the number of queries by scanning the code. If it is the first time to be queried, generally The product is considered authentic in the industry.
2. Anti-fleeing goods:
Fleeing goods refers to the phenomenon that the dealer transfers the goods to a non-sales area for sale without the permission of the manufacturer, that is, the goods sent by the manufacturer to the place A appear to be sold in the place B. Many companies implement regionalized sales, and different price policies are adopted by different channels for different regions. Products are sold to designated market regions, and products cannot be sold in non-designated regions.
assigns the product traceability source code, one item and one code correspond to each other, the supplier will make a record when it leaves the factory, and the number of goods sent to the supplier in a certain area is recorded. If the sales area is found to be inconsistent with the original record, it is suspected of fleeing the goods.
3. Logistics management:
The traceability system can help companies better manage the supply chain and effectively integrate into commodity consumption and production logistics.
Traceability can connect all links of product, place of production, inspection, supervision and consumption, so that consumers can understand the production and circulation process that meets quality and safety, and improve consumers' confidence. Once problems are found, effective control and recall can be carried out based on traceability to protect consumers' legitimate rights and interests from the source.
4. Brand promotion:
Brand is an intangible asset of an enterprise and one of the powerful weapons for an enterprise to compete in the market. Any enterprise has a need for brand promotion. Traceability can not only help companies control the quality of products, but also has great significance for the promotion of corporate brands.
The traceable anti-counterfeiting and anti-smuggling functions combat counterfeit and shoddy products and control the quality of the products; every time consumers scan the code, the brand image can be promoted invisibly; products with traceability are more trusted by consumers , Consumers’ word of mouth can realize the re-spreading of the corporate image.
The above is an introduction to the necessity of making a traceability system. If you want to know more about the traceability system, please come to consult us. Shanghai Shangyuan Anti-counterfeiting is an anti-counterfeiting technology company established with the technical support of Shanghai Jiaotong University. , The company takes anti-counterfeiting labels, QR code anti-counterfeiting labels, laser anti-counterfeiting labels, anti-migration management systems, and traceability systems as the core, providing users with anti-counterfeiting label production and printing, anti-counterfeiting system development, etc. The company uses blockchain anti-counterfeiting, blockchain A high-tech company that traces its source to advantageous industrial projects.
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