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Are product anti-counterfeit labels important? What are the selling points of product anti-counterfeiting labels?

by:LG Printing     2021-04-21
With the continuous use of label' target='_blank'>anti-counterfeiting labels, anti-counterfeiting labels have become more and more important. Anti-counterfeiting labels have become an indispensable part of product promotion. Products with anti-counterfeiting labels can better win the trust of consumers and allow consumers to Buy with confidence, improve the brand image and brand reputation, and pay attention to the corporate official account when consumers inquire about anti-counterfeiting, which brings accurate traffic, which greatly improves the secondary consumption rate. So let's take a look at the selling points and advantages of product anti-counterfeiting labels.





   1. The selling point of the product anti-counterfeiting label:



  1. Consumers are easy to identify and query. Consumers do not need to learn special identification skills. Generally, the QR code anti-counterfeiting label can be scanned by WeChat to query the authenticity and detailed product information, which is very convenient.



  2. Uniqueness, each product is given a unique anti-counterfeiting code through the anti-counterfeiting system and marked on the anti-counterfeiting label product or packaging, just as every individual's anti-counterfeiting label has a unique ID card, the product can be Counterfeit copy but the code is unique.



  3. Low-cost, QR code anti-counterfeiting label is very simple, only need to print QR barcode level on our common self-adhesive, coated paper and laser anti-counterfeiting label, the increased cost is minimal.



  4. The unity of management, this anti-counterfeiting marker can be used on any kind of goods, using a nationwide network to establish a nationwide anti-counterfeiting and anti-counterfeiting network for monitoring and unified management at any time.



  5. One-time use, for each anti-counterfeiting label of the product, under normal circumstances, it can only be used once. Once used, scratch off the coating or peel off the surface layer, and the anti-counterfeiting markers can be obviously destroyed, which is different from other unused anti-counterfeiting markers. Authorized special products or valuables can be processed through the core technology of the system service. After the initial query, the legal owner can have the right to query the anti-counterfeiting label multiple times.





   2. Advantages of putting anti-counterfeiting labels on products:



  1. Combat counterfeit products: Sometimes a good item is made with a higher credibility, and some profiteering merchants make a fake item, but its quality is not as good as the genuine product. This also depends on the situation. Appearance will definitely affect the consumer's reputation for the item, so adding an anti-counterfeiting label to the product can also effectively deter counterfeit merchants from being difficult to copy in bulk.



  2. Strengthen consumers' desire to buy: Some buyers think that a product has no anti-counterfeiting mark, which means that the item is irregular and standard, and it is difficult to arouse consumers' desire to buy. Making an anti-counterfeiting label for a product can not only advance the level of the product, but also strengthen the image of the brand.



  3. Enhance market competitiveness: Any item without anti-counterfeit labels will inevitably encounter obstacles in expanding the market. Products with anti-counterfeit labels are the dominant market and can continue to be competitive.



  4. System processing of products: The use of anti-counterfeiting labels to add its own barcode number to each product is more conducive to the company's systematic and batch processing of the entire process of products from production to sale.



   The above is an introduction to product anti-counterfeiting labels, I hope it will be helpful to everyone; now most companies have customized anti-counterfeiting labels, so if you need to customize anti-counterfeiting labels, you are welcome to call Shanghai Shangyuan Anti-counterfeiting, we are a company with A high-tech enterprise with many years of experience in producing anti-counterfeiting, has served many enterprises. Anti-counterfeit label production and printing


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