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Anti-counterfeiting traceability system is a reliable way to spread brand culture

by:LG Printing     2021-03-07

   Anti-counterfeiting traceability, that is, information traceability, considering that the information traceability mark determines its important role in anti-counterfeiting traceability, how to fundamentally eliminate counterfeiting, and how to simply verify that the product manufacturer’s information cannot meet market needs and can be used in anti-counterfeiting At the same time, it monitors the product's raw materials, production, storage and logistics information. This has become the main trend in the development of anti-counterfeiting in recent years. The anti-counterfeiting traceability system has developed into an independent branch of the anti-counterfeiting system and continues to grow. The QR code has a large storage capacity. , Fast speed, plays an important role in anti-counterfeiting traceability, and has become a tool for anti-counterfeiting traceability in the current market.

   1. How to prevent fraud

  1. Information storage

   has a variety of storage forms, whether it is video, audio, image, text can be input, the existing anti-counterfeiting tools have a large storage capacity, and can store and display various product information, such as agency certification, inspection certificates, Information such as production process records can be displayed to consumers through a QR code.

  2. Process control

   two-dimensional code can reflect production, distribution, storage and other links, so that anti-counterfeiting information can be displayed in detail. Consumers can increase their trust in the brand through various details. At the same time, the counterfeiters are completely unable to copy the details, which fundamentally hits the counterfeiters.

  3. Information encryption

   The multiple ways of reading the QR code determine that the information displayed by the user is different. Professional reading equipment can not only read encrypted information, but also activate anti-counterfeiting codes. Only the activated security code can be read by consumers. When the product is not sold, even if it is illegally copied, the information in it cannot be read.

  4. Verify the read information

   The mobile phone used by consumers can point the camera at the QR code to scan the product information, so that everyone can be anti-counterfeit and can fight counterfeit at any time.

  Second, anti-counterfeiting traceability

  1. Improve product reputation

   Consumers are unable to verify the anti-counterfeiting information, resulting in consumers' trust in the product cannot always be improved. Two-dimensional code anti-counterfeiting verification is popular, simple and convenient, does not cost consumers any, and improves the anti-counterfeiting verification rate. The traceability function allows consumers to be more at ease, have a deeper understanding of the product, and enhance their trust in the product brand.

   2. Protect brand interests.

   Many counterfeiters just take advantage of the lack of anti-counterfeiting labels or the easy repetition of anti-counterfeiting labels, leading to rampant counterfeit products in the market, damage to the reputation of counterfeit brands, resulting in lower product sales and huge economic losses. Good product quality is the foundation for the establishment of a corporate brand. The anti-counterfeiting and traceability function of the QR code plays a role in escorting the corporate brand and helps to lay a solid foundation for the corporate brand.

  Shanghai Shangyuan Information Technology Co., Ltd. optimizes the business process from raw material supply, production process, packaging coding, finished product warehouse management, multi-level dealer process, terminal sales, etc., to achieve product logistics and information flow Synchronization, connecting upstream and downstream products, connecting consumers, linking industry data, real-time sharing, and establishing products, consumers and products through the interaction between enterprises, products and products, forming a new type of industrial ecosystem for the society Create ecological value.

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