Anti-counterfeiting market Current Situation Analysis
According to the statistics of China Wine Industry Association, in 2013, the total annual output of the wine industry was 751. 18. 8 billion liters, a year-on-year increase of 4. 86%; The annual sales revenue of the whole industry is 8453. 2. 1 billion yuan, a year-on-year increase of 9. 42%.
Liquor products have high added value, large sales volume and high repeat purchase rate, thus becoming the hardest hit area for fake and inferior products. Even if calculated according to the proportion of 1% fake and inferior products, the annual sales losses caused by counterfeit and shoddy products can still reach 84. RMB 0. 5 billion.
Anti-counterfeiting is one of the important functions of wine packaging. Ordinary consumers mainly identify the authenticity of wine products through labels, signs and anti-counterfeiting codes.
With the continuous development of science and technology, anti-counterfeiting labels occupy an increasing proportion in wine products. Wine without anti-counterfeiting labels is not genuine and cannot be drunk, therefore, enterprises must constantly improve the anti-counterfeiting scale of anti-counterfeiting labels.
The anti-counterfeiting value of liquor products anti-counterfeiting products, first, reflect the formalization of enterprises, let consumers buy the rest assured, use the worry, bring better market reputation to the enterprise.
Second, when consumers purchase products, they can check the authenticity through telephone, website, SMS, WeChat, etc. to eliminate the worries of consumers.
Third, through the anti-counterfeiting technology to achieve 'one product and one code', so that the counterfeiters are unprofitable due to the increase in the cost of fraud, effectively resist the counterfeiters.
At present, the design principle of anti-counterfeiting products is mainly designed for the phenomenon that counterfeiters recycle wine bottles.
Most of them use the technology of destroying the original wine bottle, but the design angle and grade are different.