With the improvement of the level of social development, everyone pays more and more attention to the quality of products, and will choose well-known brands for purchase. Therefore, if a company wants to gain a foothold in the market, it needs to have its own well-known brand, and the brand also implies the corporate image. Especially in the clothing industry, where imitation products are all over the market, how to protect the rights and interests of consumers? In fact, the clothing tag is anti-counterfeiting
with a QR code anti-counterfeiting label
, and at the same time, it opens up the basis for market identification. So how is it implemented specifically? Next, the editor will take you to understand the QR code anti-counterfeiting tag.
1. How to realize the anti-counterfeiting of the QR code anti-counterfeiting tag?
Two-dimensional code anti-counterfeiting tag relies on two-dimensional code anti-counterfeiting technology, an item corresponds to a unique, random anti-counterfeiting code. This anti-counterfeiting code is entered into the query system in advance, and consumers can obtain the response information of the server by querying the anti-counterfeiting code after purchasing the goods to verify the authenticity.
2. The advantage of QR code anti-counterfeiting tag:
1. Convenient for inquiries. Consumers only need to use mobile phones to accurately query product information anytime and anywhere through the mobile network.
2, effective communication. Consumers can check product information and interact with companies in a timely manner to enhance their trust in the brand.
3, accurate statistics. Accurate statistics on the number and behavior of customers, and real-time access to consumer feedback information.
4. Fight against fraud. The two-dimensional code anti-counterfeiting tag increases the cost of counterfeiting for counterfeiters in the form of encrypted two-dimensional code, making the counterfeit unprofitable.
Three, QR code anti-counterfeiting tag technology:
1. QR code anti-counterfeiting tag and anti-sweeping function. Scanning the QR code on the product through a smart phone can not only query the authenticity of the product, but also query the product logistics information. When the product is out of the warehouse, the QR code technology is used to collect the logistics dynamic information of the product in the route. The QR code can not only check the whereabouts of the product, but also control the dealer, and the query is convenient and the data is really reliable.
2, the anti-counterfeiting function of the QR code anti-counterfeiting tag. Scan the code to check the authenticity. After the customer purchases the product, they can directly verify the authenticity of the product through the corporate WeChat official account after scanning the code. The data information can be synchronized with the data information of the website, SMS verification or telephone query at the same time, so as to ensure The single function of anti-counterfeiting code.
3. The smart marketing function of QR code anti-counterfeiting tag. After the customer has verified the authenticity of the product, they can obtain points or cash red envelopes through membership registration. The points can be used to guide customers in the collection and exchange of red envelopes, helping traditional companies to complete distanceless communication with customers.
4. The QR code anti-counterfeiting tag helps enterprises complete secondary marketing. After the customer scans the code, they can be guided to enter the company's official mall to purchase other products and use their points to redeem prizes. This will not only help the company's WeChat official account attract more fans and complete the promotion, but also help the company complete secondary marketing opportunities, and further improve the customer's code scanning rate, first purchase rate and repurchase rate.
At present, many companies across the country have used QR code anti-counterfeiting tags to help the clothing industry realize a big data anti-counterfeiting platform. If you want to know more about QR code anti-counterfeiting tags, please contact us Shanghai Shangyuan Anti-counterfeiting, we are a university technology enterprise with many years of anti-counterfeiting experience, and will bring you one-stop service.
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