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Analysis of the marketing model of anti-counterfeit labels

by:LG Printing     2021-03-07
With the development of technology, more and more counterfeit and inferior products have appeared in our field of vision, often making consumers wonder what to do. At this time, the emergence of anti-counterfeiting labels has made our society more balanced. Effectively crack down on counterfeit and shoddy products, but the role of anti-counterfeiting labels is far more than that. The anti-counterfeiting label is completed. The label is not only anti-counterfeiting, but also provides a marketing model. Next, the editor will introduce to you what are the marketing models of anti-counterfeiting labels.





   First of all, anti-counterfeiting can be a red envelope marketing model, which is to put anti-counterfeiting labels on the products, and then, the customer scans through the mobile phone APP, after identifying the authenticity, there will be a prompt, add the official account, random Send red envelopes. The amount of red envelopes varies. After joining the official account, you can send tweets in your official account. The gameplay of red envelopes is very interesting and interactive, and can be formed. Fission red envelopes means that after scanning the QR code to receive the red envelopes, share the link with friends to grab the red envelopes. In this way, one pass ten, ten pass one hundred will form fission, attracting more customers for the enterprise.



  Secondly, the membership points system can also be adopted: I believe that everyone has a lot of points cards in their WeChat card packages, such as 711 members. Then anti-counterfeiting marketing can also use this approach. It is divided into the following 3 steps:



  1. WeChat membership card, points are generated by consumption, and the points can be redeemed for gifts after reaching a certain amount. You can also redeem it online on the WeChat membership card. How many points are in the card and what gifts can be exchanged for so many points. Choose your favorite gift and click Redeem. Merchants have narrowed the relationship with members through the point system, and members have formed sticky consumption and become loyal customers of the merchants. Of course, these gifts still have to be based on their own company's products, just like the online business hall of a mobile company, what they exchange is their own company's products.



  2. Through WeChat membership card members, you can participate in business activities on your mobile phone, and realize online ordering, online redemption, etc. Merchants can regularly send some new product listings and discount messages to members through the WeChat public platform. They can also cooperate with activities and send them directly to the member’s WeChat membership card end through electronic coupons. Merchants and members have formed a benign interaction, and consumption is also Become harmonious.



  3. Use posters, color pages, roll-up banners and other publicity methods to promote the exclusive QR code of the merchant with the member's distinguished services and activities. Consumers see the promotion information, take out the mobile phone and scan WeChat, you can automatically register as a member of the business, without having to register at the store. You can also affix a QR code anti-counterfeiting label to the product. When consumers check the authenticity, they will actively scan the QR code to become a member of the company.



  The anti-counterfeiting label is not only the anti-counterfeiting label, but its diversification is its advantage. The anti-counterfeiting label also plays a big role in our lives. We can be more assured when we buy the products we like. To buy, for companies, on the premise of increasing sales, it can also enhance the image of the company, and it can also do free publicity, which saves a lot of manpower and material resources. Therefore, anti-counterfeiting labels are a win-win for consumers and companies. of. The above is the marketing model of anti-counterfeiting labels introduced to you by the editor of Shanghai Shangyuan. I hope it will be helpful to you.


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